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What is Monogram?

Monogram is a comprehensive blockchain exchange bringing exclusive rare brands to highly discerning consumers, including enthusiasts and value collectors. Blockchain backed by real assets cuts the downside and only keeps the upside for any blockchain backed holder

Why Monogram ?

Monogram is built on the Ethereum blockchain platform to ensure minimal risk and maximum transparency every step of the way. With a strong focus on securing a true value. , Monogram meets the highest standards in blockchain regulations.

The company possesses the trading expertise essential to provide a global exchange with a truly unique client-centric experience. Monogram’s user experience is designed to make the blockchain experience with real assets and values in its exchange seamless and intuitive.

Proof Of Concept

Why Whiskey First!

The spirits industry is thriving an shows continuous year over year growth in both volume of production and sales revenue. The Monogram exchange could have chosen from any of the other successful opportunities in spirits, such as vodka, but the age ing whiskey category, including Bourbon, Tennessee Whiskey, Scotch, Irish Whiskey and Canadian Whiskey, was found to be the strongest growth in value opportunity.

Whiskey generates greater revenue than vodka by $6.5bn, wich whiskey delivering $17.5bn in revenues against vodka’s $11bn. And, while vodka and clear spirits have a significant following in the global marketplace, historically, the whiskey market is known to command a larger share of enthusiasts and collectors, due in large part to the effort and length of time it takes to distill, along with the exclusivity of small batches and limited or rare finds. Considering these factors, Monogram will expand to other spirits and appreciating goods in time, but will initially focus on ensuring the best opportunities in whiskey as it takes its platform to market.

cask
Whiskey Whiskey
$17.5bn
$6.5bn More than
Vodka Vodka
$11bn

“[Blockchain is…] a way for one Internet user to transfer a unique piece of digital property to another Internet user, such that the transfer is guaranteed to be safe and secure, everyone knows that the transfer has taken place, and nobody can challenge the legitimacy of the transfer. The consequences of this breakthrough are hard to overstate.”

- Marc Andreessen

The Monogram Advantage:

BLOCKCHAIN
Monogram has adopted best of class blockchain practices to develop and manage its platform with a focus on security, standards, and a total commitment to its clients.

OWNERSHIP
What better way to practice sound ownership of rare product and holding as the supply continues to drop, or the quality continues to improve, ensuring long term value growth. Monogram makes owning the branded goods simple, effective, and easily manageable.

 

Monogram

ASSET BACKED
Monogram is an asset backed ERC20 blockchain. Each token will represent legal ownership of a cask of whisky underpinning it The Monogram approach is unique and sustainable blockchain value with sound recurring income re-invested to ensure future growth.

TRANSPARENT
Monogram has adopted arc-net secure private blockchain for immutable compliance records. Arc-net is the global standard in product and supply-chain transparency, authentication and security, providing the user with 100% traceability, provenance and product authenticity. It is also the first platform to use Blockchain technology with whiskey.

INSURANCE
Every cask of whiskey is insured against loss and damage. Monogram provides a comprehensive protection package for oweners.

About Us

Monogram is a technology platform for Blockchain transaction based investment in luxury branded goods. The company started as a passion project among fellow enthusiasts. It is now a fully fledged business focused on safe, responsible blockchain investment with a high degree of transparency, and assurance in certifying the underpinning value of its tokens.

Addressing the glaring risks of counterfeit goods, supply chain weaknesses, and volatility, Monogram provides transparency from still to barrel to bottle with its premium whiskey backed blockchain technology.

The Monogram platform creates new opportunities for collectors of quality spirits and visionary investors in blockchain using a secure, transparent platform.

Definitions

Via Investopedia

1. Whats Blockchain ?

A blockchain is a digitized, decentralized, public ledger of all cryptocurrency transactions. Constantly growing as ‘completed’ blocks (the most recent transactions) are recorded and added to it in chronological order, it allows market participants to keep track of digital currency transactions without central recordkeeping. Each node (a computer connected to the network) gets a copy of the blockchain, which is downloaded automatically.

2. Whats Blockchain?

A cryptocurrency is a digital or virtual currency that uses cryptography for security. A cryptocurrency is difficult to counterfeit because of this security feature. A defining feature of a cryptocurrency, and arguably its most endearing allure, is its organic nature; it is not issued by any central authority, rendering it theoretically immune to government interference or manipulation.

3. Whats Ether ?

Ether is the integral element of the Ethereum blockchain network that acts as the network's fuel, keeping it agile and functional. While many believe that ether is the native digital currency of Ethereum, it acts as a medium of incentive or form of payment for the network participants to execute their requested operations on the network.

4. Whats Ethereum?

Launched in 2015, Ethereum is a decentralized software platform that enables SmartContracts and Distributed Applications (ĐApps) to be built and run without any downtime, fraud, control or interference from a third party. The platform is also the basis for its own virtual currency, Ether. Ethereum is not just a platform but also a programming language (Turing complete) running on a blockchain, helping developers to build and publish distributed applications. The potential applications of Ethereum are wide ranging.

5. Whats ERC-20 Token (“ERC-20”)?

Ethereum, the popular cryptocurrency and blockchain system, is based on the use of tokens which can be bought, sold, or traded. There are several different tokens which may be used in conjunction with Ethereum, and these differ from ether, which is the currency native to the Ethereum blockchain. Tokens, in this case, represent digital assets that can have a variety of values attached. They can represent assets as diverse as vouchers, IOUs, or even objects in the real world. In this way, tokens are essentially smart contracts that make use of the Ethereum blockchain. One of the most significant token standards of all for Ethereum is called ERC-20, which was developed about a year and a half ago.

6. Whats Know Your Customer (“KYC”)?

Know your customer (alternatively know your client or 'KYC') is the process of a business verifying the identity of its clients and assessing potential risks of illegal intentions for the business relationship.

7. Whats Anti-Money Laundering (“AML”)?

Anti money laundering (AML) refers to a set of procedures, laws, and regulations designed to stop the practice of generating income through illegal actions. Though anti money laundering laws cover a relatively limited number of transactions and criminal behaviors, their implications are far-reaching.

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